As an up-to-date image expressed through aesthetic vanguardism, her new persona appealed to the cosmopolitan middle class. She crafted this performance style by drawing on contemporary trends in North American folk music as well as on a tradition forged by earlier Argentine musicians who packaged their art to appeal to the primitivist sensibilities of European audience. Sosa became a star in the mid-1960s by reinventing herself as an embodiment of an abstract, essentialist indigeneity. But this affiliation failed to win her large audiences. Sosa was a founding member of the leftist Movimiento Nuevo Cancionero (New Songbook movement), which combined traditional song forms with sophisticated poetry and an emphasis on social themes. Chapter 5 examines the career of folksinger Mercedes Sosa.
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